Hello and Welcome!

If you’re currently on Instagram for personal use only, or if you don’t yet know the 9 key features for optimising your Instagram bio, start here ✨
In this lesson, you will gain access to a downloadable PDF (available now) and an accompanying lesson video (Scheduled: 20th August 2025).

If you’re already running a business account, blog, or creative hobby page, you can skip ahead to the next lesson: ‘Authentic Brand Building’.

Why Your Bio Matters

Your Instagram bio is prime real estate. It’s the first impression and according to recent studies, you’ve got 3 seconds, 9 squares, and 150 characters to either attract aligned followers… or let them scroll on by.

Your bio is SO MUCH MORE than a small space to tell people about you, your brand, your product, your service and your mission - think of it as a chance to:

• Build trust

• Create curiosity

• Convert browsers into buyers or followers

• Be discovered through Instagram’s search bar thanks to keyword optimisation (You’ll learn more about this in lessons to come).

The goal? Make it clear, concise, and conversion-ready by using this checklist!

DOWNLOAD THE CHECKLIST HERE